Big Cats Movement
Uniting art, culture, sports and purpose to protect the world’s most iconic big cats.
Big Cats Movement is a global platform that brings together initiatives, experiences, products and campaigns dedicated to the conservation of big cats and the ecosystems they inhabit.
Through creativity, public engagement and strategic partnerships, we transform awareness into action, connecting people to the urgent mission of protecting jaguars, tigers, lions, leopards, pumas and other wild cats across the planet.
One movement. Multiple causes. Lasting impact.
A Global Movement for Big Cats
Big Cats Movement was created to unite conservation initiatives under a single vision: inspiring people to protect the world’s most threatened big cat species through culture, education, innovation and collective action.
What began with the success of Jaguar Parade is evolving into a broader movement that will support multiple species and regions through immersive experiences, public art, sporting events, licensed products, educational programs and strategic partnerships.
Our mission is simple:
Connect people to big cat conservation through experiences they can see, feel and participate in.
Jaguar Parade
The first and most established initiative within Big Cats Movement.
Jaguar Parade is an internationally recognized public art movement dedicated to raising awareness and support for jaguar conservation throughout the Americas.
By transforming life size jaguar sculptures into works of art created by renowned artists, Jaguar Parade engages millions of people in public spaces while generating visibility and resources for conservation efforts.
Today, Jaguar Parade stands as a successful model of how art can inspire action and create meaningful impact for wildlife.
Expanding Across the Big Cat World
Building on the success of Jaguar Parade, Big Cats Movement will launch new initiatives focused on other iconic species and the regions they call home.
Future projects will include programs dedicated to:
Tigers
Supporting awareness and conservation efforts across Asia.
Lions
Celebrating and protecting Africa’s most iconic predator.
Leopards
Highlighting one of the world’s most adaptable and threatened big cats.
Pumas
Connecting communities across the Americas to the conservation of this remarkable species.
Each initiative will combine creativity, storytelling, public engagement and measurable conservation impact.
Move for Conservation
Big Cats Movement is expanding beyond art.
New sports based initiatives will invite people to actively participate in conservation through running events, challenges and community experiences that connect health, purpose and environmental impact.
The first of these initiatives, Jaguar Run, will launch soon, bringing together runners, supporters and conservation advocates around a shared mission: protecting the jaguar and its habitat.
Because every step can help protect a species.
Purpose Driven Products
Big Cats Movement develops products, collectibles and experiences that allow supporters to become part of the mission.
Through initiatives such as the Jaguar Parade Store, and future collections inspired by other big cat species, we create meaningful products that celebrate wildlife while helping expand conservation awareness and support.
Every product tells a story. Every purchase helps grow the movement.
Join the Movement
Conservation cannot happen alone.
We work alongside corporations, institutions, artists, athletes, NGOs, governments and local communities to create initiatives that generate awareness, engagement and real world impact.
Whether through sponsorship, collaboration, licensing, events or conservation programs, there are many ways to become part of the movement.
Together, we can help ensure a future for the world’s big cats.
One Planet. One Movement. Big Cats.
Protecting jaguars today.
Supporting tigers, lions, leopards and pumas tomorrow.
Through art, sports, products and collective action, Big Cats Movement is building a global community dedicated to the future of the world’s most iconic wild cats.
Join us.